"Ultimately 70% of the decisions we make in life, at least the important ones, are emotional," declares René Hansen, CEO of X-Shore, a company revolutionizing the boating industry with its fully electric, silent, and connected yachts. In this exclusive interview, we delve into René's inspiring journey and explore the innovative spirit that drives X-Shore. Click to Watch Full Interview on The Green Boater TV From Snowboards to Sailboats: A Journey of Passion and Purpose René's career path is a testament to his entrepreneurial spirit and unwavering commitment to purpose-driven brands. His journey began in the dynamic world of action sports, where he played a pivotal role in establishing snowboarding as a mainstream sport. "I learned from the beginning to live in the street of Shibuya or Soho, to pick up on trends that will be coming and creating products and communication from it," he recalls, highlighting the importance of understanding consumer behavior ...